Why are you all still sleeping? Wake up dear; it s time for us to park the Spark. General Motors India, after reducing the price tag of Chevrolet Spark, is becoming more and more aggressive about the sales. The company feels that even after such a heavy discount, customers are not reaching them. Is this because consumers are not aware of the discounts or consumers just don t want to buy any car at this point of inflation?

The company feels the need to publicise and market the offer with wider and better strategies. General Motors is rolling out with integrated marketing campaign revolving around Spark. The offer is available for a limited period to meet the needs of prospective buyers.

The campaign strategy has made a wide appearance through various communication and advertisement sources like television, radio, newspapers, magazines, cinemas, multiplex, hoardings, SMS, e-direct mailers, in-mall displays, showroom advertisement and rural activation. The company has not left any means of communication available today to ensure that each and every consumer is addressed by the discount offer.

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General Motors is the first one to reduce the car prices after the rising inflation and high loan interest. Many car manufacturers are following the line. Volkswagen being one of them is planning to roll out cheaper variants of Passat and Passat CC.

Volkswagen is planning to come out with a cheap variant of Passat that would be powered by a common rail engine and a manual gearbox. Another reason of Volkswagen reducing the car price of Passat is willingness to compete the car sales of Honda Accord. New variant of Passat CC is inspired by the car model Mercedes CLS. The car is designed on the basis of standard sedan s signs and is expected to be more upmarket.

Will Volkswagen be successful in fulfilling the desire behind producing cheaper variants of Passat and Passat CC?

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